Highlighting the success of QR code apps in the digital world!
Isn’t it a good idea to track and authenticate products?
Fake products and adulteration are growing problems in today’s world. For businesses, this leaves a potential risk for loss in revenue.
The founders of Asleefy, ACGP, realised a market gap in this scenario and approached Digitaez to come up with a solution to fight fake products.
Knowing that in such an advanced world, barcodes and unique identification numbers are measures for secure product packaging, however, generating the same codes is no more a deal.
Understanding the demand for a highly advanced application, Digitaez came up with an idea of a QR code scanning application to enable every common person to identify the authenticity of products.
Digitaez partnered with ACGP (Anti Counterfeiting Group Pakistan) to build an effective application against counterfeiting. ACGP is an organisation, working with government and enforcement bodies to provide effective solutions to counterfeiting. They have strict policies and work to protect clients’ intellectual property rights.
OBJECTIVES
Besides the obvious goal of sales and revenue, we highlighted a few objectives for strategizing an enthusiastic approach, listed below:
- Identifying the authenticity of products
- Analysing and reporting fake products
- Help to curb adulteration Fight against
- Fight against counterfeiting
- Safe products for common users
- To protect businesses, consumers, and society
CHALLENGES
Counterfeits added more risk with the increasing problem of adulteration and fake products. Fake replicas of original products are quite common nowadays. Expensive and renowned brands are the most common targets of the same. Fake products are sold at a low budget because of the poor quality of elements used that are sometimes intended to cause serious hazards to consumers.
5% of the world's trade is counterfeit products with severe social and economic impacts. Sometimes, poor-quality stuff is sold at a very high price. Moreover, public revenues are affected by upload taxes and duties. Also, infringing activities are commonly utilising profits for other illegal activities.
OUR STRATEGY
Digitaez, having a passion for new apps and unique solutions, tapped into the need for a QR scanning application with an idea to help users find details about products. By just scanning the QR code, all product details appear on the mobile screen, and products are verified.
All brands and products listed at ACGP can be easily verified with Asleefy. Our team of application developers developed an efficient QR code app that scans any product listed with ACGP. The application is available for iPhone and Android users on Appstore and Playstore, respectively.
The application was intended to scan the QR code to deliver all the product’s details, including name, image, price, manufacturer, and expiry date.
A fully-functional QR code scanning app was focused on supporting various QR formats. With complete comprehension of our client’s requirements, we initiated our job. With an easy-to-use interface, an application was built to scan QR codes. Furthermore, it was ensured that users could also store the scanned QR codes and other details for further use.
As per the requirements, our experienced developers dived into research to understand the working of QR code scanning applications. The entire research and development were done with all features, testing, and app deployment.