Search engine optimization? Social media marketing? Email marketing? PPC advertising?
Where do you start and how do you use these to get more traffic to your websites? If you are a newbie to digital marketing, and you want to cut through the noise, you must know these strategies that work to get results. One thing to keep in mind is not to try all of these strategies at once.
Instead mastering one strategy or channel before moving on to another should be the right idea. So before digging into these strategies, we need to analyze the mindset of today’s consumer. We live in a “content first” world. People want more information before they feel comfortable in buying. So you need to put yourself in the buyer’s shoes rather than allowing yourself to get blinded by how great you think your services are.
Mentality in digital marketing:
The mentality should be to help people rather than cold selling them your products. If you help people solve problems for free and provide them valuable content which is relevant to your business, you are going to gain a larger audience. The best thing is to provide your products to the audience and help them solve their problems and fulfil their needs.
Here are 7 digital marketing strategies you need to know:
1. Blogging with SEO in mind:
First internet marketing strategy is blogging with SEO in mind. Blogging isn’t about writing what you did today or even something nobler like an epiphany you had, it’s called a diary. This is a wrong approach, as this kind of content can only work if you have an audience that are existing and loyal. But most of us just want to get more traffic, leads and sales. In the world of blogging, this whole process can be summed as a technique called keyword research.
Most people search things which require there specific problems to be solved. You can solve their problem by allowing them to be introduced to your products. Help your readers to diagnose the problems and help them by offering solutions within your post. Best benefits about blogging for SEO is that once you rank, you get free, consistent and passive traffic from google.
2. Invest in video content:
YouTube is the second most search engine in existence. After 2017, video carousels nearly doubled in Google’s search results. The same principle of helping potential customers works for videos too. When people go to search engines like YouTube, they are looking to find answers to their questions. Go to Ahrefs’ keyword explorer, switch the search engine to YouTube, and search for a broad keyword in your niche. You can go question report to see the popular questions that are asked and then you can give a solution based on those problems with your products. Now, when you are creating these videos, try and keep the fluff out and pack in as much necessary value as possible.
3.Social media marketing:
Rather than covering every social media network, you should focus on just one social media channel when you’re just starting out. It takes time to build a following. But numbers aren’t everything. What you want is a loyal following. When you dip your toes into every possible social media network out there, your attention gets divided and the results get diluted.
So which social media marketing channel do you choose? If you have to choose just one social network, it’s not about choosing the one with the most active users. It’s all about understanding the audience that’s there and if you can serve the reason for them being there. You really need to think about why someone is logging into the specific social media network. For example, people usually go to YouTube to learn how to do something, or to be entertained.
But Facebook is different. Think about it. Have you ever logged onto Facebook, hoping that you would see an unboxing tutorial? Or better yet, have you ever opened your Facebook app hoping you would find a limited time offer that’s 97% off, only for the next 37 minutes? Probably not. People don’t check Facebook with credit card in hand. People like and share things that are helpful, interesting, shocking or funny. So if you are going to try and bring people into your world, present your message as a story, video, or something else that will likely stand out from the endless feed of vacation vanity shots.
Pinterest on the other hand is primarily a social search engine where people can control what they want to search for. The primary intent of users on this platform is to get inspired, learn things, and plan to do things. So create content that caters to their intent for being there. So if this is your audience, take advantage of a less competitive landscape from both an ads and organic perspective. Speaking of ads, that’s the next digital marketing strategy on the list for today.
4. Paid advertisement:
When it comes to paid advertising, please do not throw your money blind into an ad network because you read that it was good. What works for one person won’t necessarily work for the next person. Instead, think about the ABCs of paid advertising. A is for audience, B is for budget and C is for commerciality. We’ve already covered the audience part. You want to engage on social networks where your target audience hangs out.
Bloomberg reported that Google and Facebook own a combined 58% of the $111 billion dollar market.
Now, the way ads work are usually based on auctions. The more advertisers there are, the more expensive it gets for you. So let’s say you’re in the ultra-competitive industry of conference calling. If we search for that keyword in Keywords Explorer with Google set as the search engine, you’ll see that the cost per click from Google Ads is $20! If you have an ad budget of let’s say $1,000 per month, then you’d only be able to get 50 clicks before your budget was depleted. Instead, you can do two things:
The first option is to look for keywords that have a lower cost per click. Just go to the Phrase match report to see all keywords in the keyword database that contain your target keyword. Next, set a filter to only show keywords that have a maximum cost per click of something lower like $5. From here, you can filter through the list and see if there are some more lucrative opportunities rather than spending $20 per click.
Now, all major ad platforms are able to bring ROI for their advertisers. Otherwise, they wouldn’t exist. But you have to find a way to bridge the gap between the intent of the platform and how you monetize your products. And the solution is going to be content. For example, let’s say you sell boutique furniture and think that Pinterest will be a good platform to run some ads.
It wouldn’t be a good idea to advertise a bunch of links to high-end furniture like couches and dining tables. Instead, blog posts could work really well here since people log on to Pinterest mainly to get inspired, and learn new things. Here’s what that bridge might look like. Pinterest ads would be the discovery tool.
You pay them money and they’ll show your pin. The bridge would then be a helpful blog post on let’s say, “11 Interior Design Tips for Your Living Room That Won’t Break the Bank.” And within that content, you could showcase your products where it supports the tip you’re speaking of. Nail the ABCs of paid ads, and increase your chances of actually converting your hard earned dollars into ROI.
Now, there are two ways to look at podcasts. First is to create your own and the second is to be interviewed on someone else’s podcast. Creating your own podcast can be great for brand and building an audience. But if you’re just starting out, it can take quite a bit of time to get any sort of traction.
Getting interviewed on podcasts is a different story. Podcasters are always looking for interesting people to interview. Even if you don’t have a ton of experience in the online world, your offline experiences and expertise could be a great way to land yourself a position on a popular podcast. Now, if you don’t know which podcasts you should approach, an easy way to find opportunities is to look at your favorite podcasts and find someone in your industry that has been interviewed.
Looking at the podcast page for Entrepreneur on Fire, you’ll see this episode with Jim Kwik. Now, if we click through to the interview, you’ll notice two things. The first is that the guest’s name is in the title. This is very common for podcast interviews. Second is the link on the page. The host will almost always link to the guest’s home page in the show notes. Knowing this, we can use a tool like Ahrefs’ Site Explorer to find all podcasts they’ve been interviewed on.