Showcasing the journey of more than 20,000+ downloads
Isn’t that cool? Get to know the story of how we took Out Gamers beyond expectation
within no time.
An individual once came up with some astonishing ideas over the lifeline of the gaming struggle and its history. Having ears to his thoughts, we saw the real but hidden potential behind the idea. Then what? Wiser IT took its wand and left the spark on its magic spell.
Wiser IT came into action with the idea of a real-time online gaming platform that aims to breathe new life into traditional platforms and online gaming experiences through the alteration of existing gaming channels.
Knowing that our client was looking for a game-focused online platform that could rapidly create a boost in the market, we have our foot on the ground. As the leading IT and digital solution provider, we are well-honed in custom strategy making, ultimately creating a seamless experience for our beloved clients.
OBJECTIVES
Besides the obvious goal of sales and revenue, we highlighted a few objectives for strategizing an enthusiastic approach, listed below:
- Provision of a seamless experience of online gaming platform
- Unite all gamers across Pakistan over a single gaming platform
- Selling various gaming equipment
- Maximize engagement and followers across core digital venues
- Tap into the gaming community over social media
- Lead generation and app downloads
CHALLENGES
Out Gamers features an online platform that allows gamers to unite over a single platform to double the fun. With this aim, several other challenges unfolded when we took it over. Out Gamers wanted a new way to reach the young gaming family. The decision to combine online gaming and social media with a launch of a new app was a deal of the time.
It was a big-time decision to invest in an untapped market with a wish to reach gamers through the platform creating it the biggest one around the nation. To include famous games like Fortnite and FIFA, we aim to gather brands tweeting about it or paying big bucks for the in-game sponsorship.
So when Out Gamers announced its new games mode for online gamers, pitting several teams against each other, Wiser IT found a way in.
OUR STRATEGY
We derived a thorough strategy with a detailed market analysis and combined several digital and branding techniques. After devising the complete strategy, a plan was laid out for better implementation.
Our marketing genie team divided the process into several stages: initial awareness, launch, capturing the market and exploring new heights.
With framing all the gaming market’s perspectives, we started with a pitch video to attract a variety of gamers interested in online games. Then, we built a comprehensive digital advertising campaign to create a boom.
Knowing our target audience, we initiated marketing campaigns, including ads across several digital platforms, to boost awareness and drive traffic to give it a kickstart. In addition, considering millennials’ desire for online games, we tapped the organic potential for the brand to escalate.
Undoubtedly our ecommerce website design provided a huge platform for gamers to connect and explore thousands of gaming equipment at a discounted price. Moreover, our website acts user-friendly and provides a peaceful experience.
Application development with the idea of generating traffic was a massive step. Our app, compatible with all phones, was a medium to divert traffic to the website. Moreover, with just a 500 rupee annual subscription, subscribers were entailed to enjoy heavy discounts on online purchases.
To keep the audience connected, we devised several tournaments of multiple games that proved to be a hit. Moreover, regular giveaways made it possible to attain gamers. Our production services and designing expertise worked hand in hand. Our apparels were at hype in town.
Besides ads, social media marketing as a priority helped us gain trust and brand recognition. In addition, attracting leads to a new platform was made easy with constant engagements.
On-site optimisation was executed to communicate the unique value propositions of the Out Gamers while helping drive a number of conversions.
THE RESULT
It wasn't long before online gaming websites became a social talking point, particularly among the young and teens. Being the latest talk in town, Out Gamers turned the entire concept into a trend as fans flock to participate.
The Out Gamers campaign was a keenly designed and strategically implemented campaign that helped overcome early concerns and improve the brand's reputation by producing 120% of the funding goal and driving 97% ROI.
With the evident successful strategies, a high conversion rate was made possible. Over 20,000+ downloads were a remarkable achievement.
Organising tournaments was a booster to the life of the campaign. With several PUB-G, FIFA, Fortnite, CS Go and Valorant tournaments, we gathered more than 200 international teams for online gaming wars.
Not only this, high engagements made it possible to rule the online gaming market by attaining huge sponsors. Moreover, considering social media as an essential part, our live broadcasts on YouTube Gaming and Facebook exponentially took the return to the next level.
THE RESULT
It wasn't long before online gaming websites became a social talking point, particularly among the young and teens. Being the latest talk in town, Out Gamers turned the entire concept into a trend as fans flock to participate.
The Out Gamers campaign was a keenly designed and strategically implemented campaign that helped overcome early concerns and improve the brand's reputation by producing 120% of the funding goal and driving 97% ROI.
With the evident successful strategies, a high conversion rate was made possible. Over 20,000+ downloads were a remarkable achievement.
Organising tournaments was a booster to the life of the campaign. With several PUB-G, FIFA, Fortnite, CS Go and Valorant tournaments, we gathered more than 200 international teams for online gaming wars.
Not only this, high engagements made it possible to rule the online gaming market by attaining huge sponsors. Moreover, considering social media as an essential part, our live broadcasts on YouTube Gaming and Facebook exponentially took the return to the next level.
